| OUR PHILOSOPHY
Grassroots Consulting of New York was founded on the understanding of the importance of local businesses and their impact on the communities they serve.
In this new age of instant communication, customers are relying on the internet to provide them with information on products and services available in their area.
Most merchants are in tune with the needs of their customers, yet many do not have a clear understanding of the way the web works and how to effectively use it as a successful marketing tool. Often times, there are so many options that the task can become overwhelming.
Grassroots Consulting is an affordable, full service website development firm, dedicated to establishing and/or promoting your local business online. We use simple and effective methods to ensure your site is optimized for customers searching for your products and services online.
With an emphasis on generating local traffic, we work directly with business owners throughout the creative process to ensure that their brand site is perfectly represented online.
ONLINE BRAND CONSULTATION
Each Grassroots Client has a personal Client Services Specialist who will meet with you before and throughout the website design process. This Specialist will discuss your brand, current advertising strategy and online business goals. From here, we will develop a strategy to effectively promote your business to an online audience.
Our goal is to ensure that we fully understand your needs and offer expert advice. Our Clients are directly involved throughout the entire creative process - selecting the right style, functionality, messaging, graphics and other elements.
ONLINE COMPETITIVE ANALYSIS
In the fast paced, ever-changing realm of internet marketing, staying ahead of your competition is crucial to attracting and keeping customers. Before each project has begun, Grassroots Consulting will prepare a full analysis of your online competition in terms of search engine ranking, visual appeal and usability.
WEBSITE ANALYSIS
Grassroots Consulting delivers its Clients real-time reporting and statistics on website traffic, page views, demographics and more. These tools allow you to cater your business to the most successful markets.
WEBSITE MONITORING
Search engines are always changing and updating as thousands of new websites enter the market each day. Grassroots Consulting closely monitors your site for search engine positions and traffic, enabling us to determine the success of our marketing strategies. We make adjustments accordingly to keep your website’s optimization up to date.
WEBSITE DESIGN AND DEVELOPENT
Employing a host of talent graphic artists and web developers, Grassroots Consulting customizes multi-paged websites to offer the look and feel that’s right for your business. Using your existing brand elements such as logo, photography, brand messaging and color schemes, our designers bring your business to the online community in an effective and dramatic way.
CREATIVE CONTENT COPYWRITING
Sending the right message is crucial in attracting customers. Grassroots will revise your current messaging for a consistent flow of information, as well as optimizing the text for search engines. We will work closely with you to ensure that you are satisfied with how your brand is presented to the communities you serve.
EMAIL MARKETING
Want to reach hundreds or even thousands of potential customers at once? Just provide us with your in-house email list (confidential of course) and we will create and deliver email based newsletters complimenting your online brand. E-newsletters are a great, low cost way to get the word out about your business, discounts or special events.
IMAGE GALLERIES / PROMOTIONAL AREAS
Your website is designed to be a virtual representation of your physical store. Image Galleries and Promotional Areas showcase your products, services, promotions and actual place of business. Galleries help develop a strong brand image in the minds of your customers. These Galleries are placed throughout the site for maximum exposure.
LOGO DESIGN
Most small businesses have old, outdated branding elements which are beginning to lose their appeal. Using elements from your existing logo (which has brand recognition) Grassroots Designers will update it with a modern look.
HOSTING
Grassroots is known for its unique offering of (1) year’s worth of hosting included in each package price. This includes the secure storage and management of all files for each registered domain name. Our Clients experience an average savings of $1,000 per year by developing their website with Grassroots Consulting.
EMAIL ADDRESSES
Communicate directly with Clients using email branded with your website address (e.x. contact@grassrootsconsult.com). Grassroots offers unlimited email addresses to each of their Clients.
DOMAIN NAME REGISTRATION / TRANSFER
We make it easy for customers to find you on the web. Be build a professional image with up to (2) personalized domain names (ex. www.grassrootsconsult.com). If you already own a domain name, we will transfer it over to our hosting site as well. If your business name is already taken, we will suggest others that your customers will remember.
SEARCH ENGINE OPTIMIZATION
Grassroots will optimize your website so you are found in all website searches - including Google, MSN, Mapquest, Yahoo and more. Our SEO expets will ensure your site is there when customers need you most.
DIRECTORY / NICHE MARKET SUBMISSION
It is extremely important that your business is readily available to the customers within the community you serve while searching online. Grassroots places your website in online directories and niche market listings on the local level. We make every effort to be sure our Clients are found when needed.
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